south of the sahara
2015 (MIND Research Institute)
Product Type｜Event & Exhibition Visuals
Role｜Visual Design, Concepts, Event Campaign & Production
Continuing with our popular Math Fair event, in 2015, MIND introduced a new culture-enriched exhibition and gameplay experience that transported audiences across time and space to the origins of mathematics - South of the Sahara. I collaborated with the Lead Visual Designer on research on African cultures to ensure that what we conveyed was accurate. The team discussed the event's general ideas and sketched out concepts to capture the overall ambiance and feeling. Due to budget constraints and location restrictions, we explored several options for material substitutions and color choices to provide the best experience for the audience.
Concept sketch for South of the Sahara exhibition to showcase ambiance, mood, and potential arrangement.
Sketch of the gameplay station environment.
Shelter sketch for builders to put together actual model.
One of our board game prototypes - Dithwai to play at the South of the Sahara exhibition.
This event successfully attracted thousands of students, parents, teachers, and educators, and it was also reported in many educational media outlets.
PROGRAM USED
Photoshop | Illustrator