In 2017, we published an animated marketing video to announce the new generation of ST Math. For this project, we utilized simple and clean illustrations that aligned with the aesthetics of the brand's new look.
I collaborated closely with the marketing director and writer during this project to create a promotional video using the provided script. We aimed for a fresh, simple style that would resonate with students and encourage thoughtful reflection that would also go with the new ST Math look.
After the storyboard was approved, I started drawing out the illustrations and animating them in After Effects.