InsightMath Core Curriculum
2020-2025
Product Type｜Comprehensive Math Program for K–6
Role｜Lead Designer
InsightMath is a comprehensive core math curriculum designed for K–6 students and teachers. It integrates multimodal learning experiences, collaborative discussions, and neuroscience-based principles in both digital and printed formats to support a deep conceptual understanding of math.
I led visual direction and supported planning and team coordination across various project stages, ensuring a cohesive and high-quality final product from concept to delivery.
Stage 1: Pioneering the Visual Foundation
During the product's early development, I was the sole Visual Designer and illustrator focused on one of the three central learning layers. I partnered closely with CRO, project leads, curriculum designers, and subject matter experts to:
- Define product concepts
- Explore and identify visual direction and styles
- Develop and iterate on early prototypes based on field testing feedback
Sample for the printed layer
Critters concept design
Stage 2: Scaling with Strategy
As the InsightMath project scaled, I stepped into a senior leadership role to guide the newly expanded 9-person design team, driving the visual and production strategy in close collaboration with the Art Director and VP of Curriculum.
- Characters, critters, and story design.
- Plan and support project timeline and deliveries.
- Led the creation of comprehensive style guides that set the visual standard across the program.
- Initiated the use of OneDrive (SharePoint) as a team collaboration platform to support efficient and organized workflows across multiple designers.
- Mentored and coached junior designers and illustrators, fostering both creative growth and delivery efficiency.
Stage 3: Production lead & UXR Testing
During the final stage of the product development cycle, the product team underwent a major restructuring. I took the lead on visual production for the digital lesson platform, supporting the successful delivery of the curriculum. My key responsibilities included:
- Facilitating cross-team communication and developing strategic production flows while supporting production.
- Collaborating with UX researchers to support summative research and improve the overall user experience through direct observations, interviews, and online surveys.
- Initiating a centralized SharePoint Library to synchronize resources, enhance cross-team collaboration, and streamline workflow and asset management.
Sample sheet of asset production